June 25, 2008

Cable Operator Puts Hold on Ads Based on Internet Searches

Charter Communication is placing a hold on its plan to allow advertisers a peak at the Internet searches of its users. Public reaction and Congressional pressure in response to the proposal prompted the action of the company to delay its new ad placement plan. Congressman Ed Markey, chair of the House Subcommittee on Telecommunications and the Internet, voiced support for delaying the program until user privacy can be addressed. The privacy issues around deep packet inspection has not been addressed by federal legislation.

Charter suspends ad program over privacy fears, Washington Post, June 25, 2008