June 3, 2008

New Survey: Consumers Unaware of Routine Threats to Privacy

A Harris Interactive survey indicates that consumers are unaware of the privacy implications of providing information to sweepstakes, wedding and new baby registries, and warranty card programs. These activities collect personal information that would be of interest to identity thieves. The survey found that 73 percent of respondents entered sweepstakes in the last 6 months, but only 48 percent knew that their participation in these activities could put their personal information at risk.

Junk Mail Volume Early Indication of Personal Privacy Risk;, Online Privacy Quiz Assesses Consumer Risk Against National Study The Earth Times, May 20, 2008