April 15, 2008

Microsoft Suggests Tiered Privacy Approach for Online Ads

Microsoft has proposed a tiered approach to protecting the privacy of people targeted by online advertising, saying advertisers should get permission before using sensitive, personally identifiable information to deliver ads. Microsoft filed comments on Friday in response to the U.S. Federal Trade Commission's request for comments on its proposed privacy principles that would be self-administered by the online advertising industry. Microsoft's proposal operates under the idea that the greater the risk to privacy, the greater the protection data should receive, Microsoft officials said.

Microsoft Proposes Tiered Privacy in Online Advertising, IDG News Service, April 11, 2008.